Elite Cricket AcademyPrivacy Policy
Last updated 9 October 2026
This policy explains what Elite Cricket Academy collects when you use our booking app, why we hold it, who else sees it, and how to get it back or have it erased.
Most of what we hold is about children, given to us by their parent or guardian. We treat it accordingly.
Who we are
Elite Cricket Academy runs coaching centres in Australia and in Chennai, India. We are responsible for the information described here. To contact us about privacy, email info@elitecricketacademy.com.au.
What we collect
| Information | Why we hold it |
|---|---|
| Your name, email, phone and address | To identify your family, confirm bookings and contact you |
| Your child's name and date of birth | To place them in the right age group and squad |
| Medical notes you give us | So a coach can keep your child safe during a session |
| Emergency contact name and number | So we can reach someone if your child is hurt |
| Photos and video of your child | Coaching feedback, and promotion only where you have agreed |
| Bookings, payments and credit | To run the sessions and keep proper financial records |
| Coaching notes, ratings and match figures | To track your child's development and share it with you |
| Device details for notifications | To send booking reminders to your phone, if you allow it |
| Questions you type to the in-app assistant | To answer them |
We do not collect your card number. When you pay, your card details go straight to our payment provider and never reach our systems. We keep only the brand, the expiry and the last four digits, so you can recognise which card is saved.
Photos and video of children
Consent for photography and for promotional use is asked separately at enrolment, and both are optional. You can change your answer at any time in the app, or by emailing us. Withdrawing consent stops future use; tell us if you also want existing images removed and we will remove them.
Coaching images are visible to your child's coaches and to you. They are not published anywhere unless you have agreed to promotional use.
Who else sees it
We use other companies to run parts of the service. They only receive what they need for their part, and only to do it for us.
| Company | What they handle |
|---|---|
| Stripe | Card payments and subscriptions (Australia) |
| Razorpay | Card payments and subscriptions (India) |
| PayPal | Payments, if you choose PayPal at checkout |
| Ezypay | Direct debit for some memberships |
| Auth0 (Okta) | Signing in, and your password |
| Cloudflare | Storage of photos and video |
| Make.com | Sending our emails and text messages |
| Anthropic | The in-app assistant, which answers questions you type |
| VAPI | Answering and routing phone calls |
| Expo | Delivering push notifications to the mobile app, if you allow them |
| Apple, Google, Mozilla | Carrying push notifications to your phone or browser, if you allow them |
| Sentry | Alerting us when the app breaks |
| Render | Hosting the app and its database |
| PlayHQ | Match fixtures and results, where you have linked your child's profile |
| Meta (Facebook and Instagram) | When you pay for a VECL trial: the amount and your email, phone and name in scrambled (hashed) form, so VECL can tell which of its ads led to a booking. Nothing about your child. Not sent if you have opted out of marketing. |
| Google (Google Ads) | When you pay for a VECL trial after clicking a VECL ad on Google: the ad click reference Google gave you, the time and the amount, so VECL can tell which of its ads led to a booking. No name, email, phone or anything about your child. Not sent if you have opted out of marketing. |
| monday.com | When you send an enquiry or register for an information session on vecl.au: the details you enter on the form, so the league can track and reply to it. |
We do not sell your information, and we do not give it to anyone for their own advertising. The one advertising use is the VECL trial measurement above, which is for VECL's own ads.
Where it is held
Several of the companies listed above process information outside Australia, and our Chennai centre operates in India. Your family's information may therefore be handled overseas, where privacy laws differ from Australian law. We take reasonable steps to use providers that protect it properly.
How long we keep it
- Financial records — bookings, payments, invoices and credit — are kept for at least five years. Australian tax law requires this, and we cannot delete them on request.
- Coaching records are kept while your child is enrolled, and for a reasonable period afterwards in case they return.
- Photos and video are kept until you ask us to remove them or you delete your account.
- Everything else is erased when you delete your account.
Notifications and marketing
Booking confirmations, reminders and account notices are part of the service and are always sent. Marketing messages are separate, and you can turn them off at any time in the app or through the unsubscribe link in any of them.
Push notifications to your phone are only sent if you allow them, and you can withdraw that in your device settings at any time.
Your choices
- See what we hold — ask us and we will tell you.
- Correct it — most details can be changed in the app; email us for the rest.
- Delete your account — see below.
- Complain — email us first. If we do not resolve it, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Deleting your account
You can delete your account from inside the app, under More → Account settings, or from elitecricketacademy.com.au/delete-account if you do not have the app installed.
Your personal details, your children's details, their photos, coaching notes and your saved card are erased. Booking and payment records are kept, without your name attached to them, because we are required to keep them.
Keeping it safe
Access to customer information is limited to staff who need it for their role, and what each role can see is enforced by the system rather than by hiding buttons. Information travels encrypted between your device and us. No system is perfect, and we will tell you if something happens that puts your family's information at serious risk, as the law requires.
Changes
If we change this policy we will update the date at the top, and we will tell you in the app if the change matters to you.